Our Why

We exist to promote outdoor ethics and encourage engagement in outdoor stewardship. Outdoor popularity has outpaced outdoor awareness in our digital age - we aim to change that. 
We believe in encouraging people to enjoy the Great Outdoors responsibly and to Leave It Better. The way we do this is through design, messaging and social impact. We just happen to make hats, shirts and stickers.
But what does it mean to Adventure Responsibly? We believe it consists of the following:

 -Adventure Awareness: Get a guidebook, call the ranger station, do a Google search. Whatever you need to do to understand the area you will be adventuring. Understand peak season, resources available, average temperatures during your visit. Don’t assume that what you see on social media is an accurate representation of where you will be going. In a phrase: Be Prepared.

-Know And Follow The Rules: Know the rules, regulations and customs of where you will be adventuring and adhere to them. If a trail or area is closed off, respect those restrictions. Know where you can and cannot set up camp. Follow any posted rules on the trail heads. This also applies for international travel where laws and customs can be very different from what you are used to. Just because something isn't illegal, doesn't mean it's ethical or right. 

-Leave It Better Than You Found It: An old principle that is more relevant than ever. Beyond "Leave No Trace," we must commit to leaving a place better – pick up after others, volunteer in the parks and public lands. The protection of these precious places is in your hands. Leave It Better is also a challenge to how you think about your impact on a place – will tagging a location help or hurt? How will your actions preserve these lands?

-Help Others Along The Way: When you follow the above, it places you in a position to help others who aren’t adventuring responsibly. You can help educate others, provide assistance and information, provide food or water to those under-prepared.

The idea behind all this is to encourage a more thoughtful approach to adventure and finding a stronger connection to the places we love and enjoy. Of course accidents can happen at any time, but adventuring responsibly can help to minimize those impacts.  

Each item sold helps to fund donations to the National Park Foundation and help to organize and support Leave It Better events within different Public Land areas.